You don’t have to be a fashion junky to notice what the media has been saying when it comes to the Yeezy Season 4 fashion show that took place this past Wednesday. If you’ve been on social media the past couple of days, I’m sure you’ve heard both good and bad about Kanye’s Yeezy catastrophe.
You don’t have to be a fashion junky to notice what the media has been saying when it comes to the Yeezy Season 4 fashion show that took place this past Wednesday. If you’ve been on social media the past couple of days, I’m sure you’ve heard both good and bad about Kanye’s Yeezy catastrophe. Fans that claim to love this seasons Yeezy collection say they are “obsessed” with his basic designs. However, if you’re in this fashion industry and know insights to fashion week, you know that this fashion show was considered “hell on earth”.
On Sunday, September 4th I was emailed by a fashion icon to attend the Yeezy Season 4 casting call. If you know anything about Kanye’s past fashion shows, you know that he takes a different approach when selecting his models. This season he had a very specific and controversial request. He required models to be “multicultural women only” and to “come as you are” (meaning no makeup). Over the past four seasons Kanye has emerged as one of the few designers to include a lot of diverse models. But what is really creating a buzz online is that he has a very spontaneous personality and somewhat of a last minute schedule. He has the star power to cause other designers to reschedule their shows around his, which causes him to be criticized as an egomaniac.
Like other regular working people, I had to decline Kanye’s request to model in Yeezy Season 4’s fashion show due to the fact that I had prior engagements that day for NYFW. However, I met some very lovely ladies at the casting call that were modeling in this seasons fashion show and we ended up staying in contact. Yeezy Season 4 was at a very discreet location – Roosevelt Island. An email was sent out to all invited guests the morning of the show that instructed editors, models and other guests to gather at a Manhattan location in order to board a bus that will shuttle them all to the show’s venue. The bus ride was 40 minutes and another 15-minute walk was required from the drop off location to the actual venue. Editors called this excursion a “middle school field trip”.
The show was scheduled to start at 3 p.m. eastern time but of course, as expected, it started late… 90 minutes late. 100 something models, including Chanel Iman and Teyana Taylor, waited for hours in the heat for the show to begin. When the show did begin, two models fainted while standing in the heat. About 30 of the standing models had to sit down in the grass 20 minutes into the show due to dehydration and light-headedness. Some walking models had shoe problems and one struggling model had to be assisted to the end of the runway and was reported to say, “I think I’m going to pass out”.
One model of Yeezy Season 4, and now friend, told me “It was awful! None of us knew what we were doing. We weren’t told any information as to what we were going to be doing. The worst part is that we were in these body tight clothes in the heat. Some of the girls had to wear heels and jackets in 90-degree weather. Just looking at them made me even hotter. I literally thought I was going to die”. Editorial director of The Cut, Stella Bugbee, tweeted throughout the event saying, “This is shameful and horrible and I regret coming #YeezySeason4” and “A model needed water. The poor models. This is cruelty”. She also ranted on her Snapchat saying she hated the idea of having to bus to and from the venue. “The bus ride back to Manhattan took over an hour and the show was a disaster”.
I think it’s safe to say that Kanye West managed to piss off just about every editor in New York with his unplanned, poorly organized, Yeezy Season 4 fashion show. With no shade or water provided to the models or guests over the five hours at the venue, most say Adidas should be ashamed. Ultimately, Kanye — the man who basically never, ever smiles — walked out looking utterly overjoyed at the abomination he had just foisted upon the world. So you decide, should Kanye just stop this Yeezy mess and stick to what he knows best which is music? Regardless of your decision, this is a topic you should expect to see on your timeline for weeks to come. Until next time…